Course Catalog

Personal Branding for Technical Professionals

In today’s workforce, being  technically competent is not sufficient.  The skills that define success in a purely technical environment are minor components of what it takes to remain relevant and competitive in the workplace. Personal branding has become a valuable career development strategy for professionals across all industries because employers recognize that a strong employee personal brand can achieve multiple and mutual benefits.  This course is designed to focus on key concepts of personal branding and relate them to the technical professional.  There will be an emphasis on the skills needed to create and sustain a  clear, consistent personal brand.

It is rare for graduate students and early career scientists to have access to dedicated professional development courses as a part of their career development plans.  These courses have traditionally been reserved for the senior management and executive level.  By participating in these types of courses at the beginning of their career, students  should yield huge benefits for themselves and their employer in the long run.

The format is similar to group coaching and incorporates a combination of lecture, case studies, discussion, and interactive exercises.   Handouts or other material may be provided to illustrate or reinforce key concepts.

Course Details

Key Topics

  • Define personal branding and why it is important
  • Techniques to effectively convey who you are and your unique value
  • The importance of interpersonal skills development in personal branding
  • Opportunities to enhance your career success with personal branding
  • Social media’s role in personal branding
  • Best practices of personal branding

Information

Personal branding has become a valuable career development strategy for professionals across all industries because employers recognize that a strong employee personal brand can achieve multiple and mutual benefits.  This course is designed to focus on key concepts of personal branding and relate them to the technical professional.  There will be an emphasis on the skills needed to create and sustain a  clear, consistent personal brand.

The format is similar to group coaching and incorporates a combination of lecture, case studies, discussion, and interactive exercises.   Handouts or other material may be provided to illustrate or reinforce key concepts.

Who Should Attend

The course is suited for graduate students, entry to mid-level professionals in academia, government or industry.    Individuals who are interested in understanding how creating a strong professional reputation impacts their career development and advancement.

Benefits

  • Clarify professional goals and better understand how to achieve them
  • Learn how to leverage their value through verbal and written communication
  • Enhanced understanding of the workplace and their value as technically trained individuals
  • Greater self-awareness and understanding of  strengths and weaknesses as perceived by others
  • Recognize the  mutual benefits to employee/employer of developing a strong personal brand

Agenda

 

Introduction to Personal Branding

Definitions

Why Build a Personal Brand

Key Components to Developing a Personal Brand

Exploring The YOU of Your Brand

Resumes and Previous Experience

Communication Preferences and Styles

Types of Feedback used to Build Your Brand

Understanding The MARKET Demand of Personal Brands

                Global Workforce Trends

Value of Transferable Skill Development

Influence of Social Media

Learning The APPROACH to Building Sustainable Brands

Personal Branding Best Practices

Create and Critique a Personal Brand Statement

Course Locations

Date

TBA

Check-in opens at 7:30 a.m. on the day of the course.

Course runs from 8:30 a.m. to 5:00 p.m.

Register Via Mail

Venue


Pricing
  Member Non-Member
Advanced $795 $995
Standard $1,095 $1,295

The course fee includes a course binder and a continental breakfast.

Five for Four! Register five people for one course, one person for five courses, or any combination in between and your fifth registration is free. Note: This discount is only available if you register by fax or mail and mention this discount. May not be combined with any other offer.

About the Instructor

  • Dr. Marquita M. Qualls

    is the Founder and Senior Managing Partner of Entropia Consulting, a boutique management consulting firm that focuses on helping individuals become more effective leaders, and helping organizations cultivate and align business strategies to achieve maximum productivity.